KATEGORIE
DETAIL KNIHY
CROSSING THE CHASM
| Autor: | Moore, Geoffrey A. |
| Nakladatel: | Mega Books |
| EAN: | 9781841120638 |
| Žánr: | Angličtina |
| Rok vydání: | Neuvedeno |
| Stav: | Skladem |
| CENA: | 549 Kč |
Anotace
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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